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Ergonomically designed to isolate the lats High density foam seat pad. Full height foot platform. High Quality heavy gauge steel frame. Super smo...

3mm Laser Cut Steel Frames Electro-Powder Coated in Matte Black Laser Cut Frame Shrouds Double Stitched “Customisable” Pad Covers Urethane Injecti...

Introducing the Pro Series Deep Dish Olympic Plate Set – a tribute to the timeless "Old School Classic" design while delivering modern durability a...

5-30kg set ( 2x5kg , 2x10kg, 2x15kg, 2x20kg , 2x25kg and 2x30kg) Made from Ultra hard PVC for durability Chrome Ergo handle

Introducing the Primal Performance Series Angled Hack Squat – an embodiment of strength and innovation. With 4 extended bullhorns, it redefines loa...

A proper warm-up and cool-down at the start and end of each workout is an important part of the whole process of exercise. The Primal Performance ...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 4 bullhorns for Olympic pl...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 4 bullhorns for Olympic pla...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 4 bullhorns for Olympic pl...

Introducing the Primal Pro Series 5-Ball Medicine Ball Rack – a versatile storage solution designed to elevate organisation in any fitness environ...

The Primal Horizontal 10-Pair Dumbbell Rack is 1 of 8 storage racks in the Primal Pro Series storage range. The heavy-duty rack has matte black, ...

Heavy-duty 4mm Steel Incline T-Bar Row Height Adjustable Footplate Adjustable Width Handles with Rotating Grips Comfortable Padded Chest Support ...

Ergonomically designed to allow perfect positioning for shoulder press, high incline, and incline pressing. Isolateral movement arms. Fully adjus...

Lumbar curved bench for comfort and optimal torso positioning Maximize chest engagement Revolving over-sized knurled handles Easily adjustable sea...

123kg Weight stacks 1:1 Weight Stack Ratio on pulldown and low row, 2:1 on all others Height adjustable low cable row & lat pulldown seats (on...

Introducing the Primal Performance Series Adjustable High/Low Cable Pulley – the perfect addition to your fitness routine. With 32 adjustable posi...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Performance Series Kevlar Wall Ball is a premium fitness accessory designed for high-intensity workouts. It features a durable outer she...

The Primal Performance Series Studio Bar Collars fit perfectly with the Primal Performance Series Studio Barbell.  Collars - 30mm

The Primal Performance Series Studio Barbell is suitable to be used with the Primal Performance Series Studio Collars

Fully adjustable for maximum comfort Commercial grade magnetic brake system Maintenance free belt drive Durable powder coated frame finish Conven...

The classic “Strongman” test of upper body pressing strength. Angled “forwards and upwards” press minimises shoulder impingement, and is often co...

The Primal Performance Series 125kg Pin-Select Dual Calf Raise and Viking Press is a versatile piece of gym equipment designed for a comprehensive ...

The Primal Performance Series Adjustable Bench offers complete versatility with 10 adjustable angle positions from flat to incline and decline, and...

The Primal Performance Series Steel Olympic EZ bar is a heavy duty curl bar engineered using brass bush bearings which not only prolong the life of...

Made from high tensile polyurethane for outstanding impact resistance and all-round toughness. Machined steel core calibrated to 50g tolerance....

The Primal Performance Series Plate Loaded Adjustable Chest Press incorporates safety stop depth and seat pad angle adjustments letting you adapt t...

Adjustable angle incline chest press Iso lateral movement arms. Adjustable depth stops and dual angled handles allow comfortable pressing for user...

Adjustable seat height Adjustable angle, high density foam elbow support Adjustable handle start positions Unilateral for maximum bicep isolation...

Adjustable Start Positions: Personalise your workout with ease. Comfortable Reclined Seat: Angled for optimal glute recruitment. Combined Hip Abd...

Adjustable Height: The adjustable height seat ensures users of all heights can align perfectly with the handles, accommodating individuals of var...

Adjustable width shoulder pads Integrated squat ramp Multiple plate loading positions Single leg stability Full Range Lower Body Development Eas...

Adjustable Seat: High-density foam seat adjusts for users of all heights, ensuring perfect alignment with handles. Kick Start Lever: Easily initi...

Height adjustable footplate Adjustable ankle roller pad Torso support and bracing handles Smooth resistance curve Height Adjustable Footplate. A...

Belt drive lever loading creates maximum load in the 'stretch' position, matching the natural strength curve of the lats. Free-floating rotating ...

Dual weight levers along with roller band pegs allow total adjustment of the resistance curve. Adjustable angle backrest. Height adjustable handl...

Innovative three-wheel design for superior stability and smooth movement on any terrain. Eight levels of customisable magnetic resistance for tai...

Built for commercial gyms Durable urethane construction for longevity Maintains appearance without chipping or marks Competition standard dimensi...

Introducing the Primal Performance Series Urethane Fractional Plates. Designed to fit a 2" Barbell. For precision and accuracy, the machined steel...

Premium Cast Polyurethane Finish 50mm Hole Diameter for Olympic Barbells 3D Primal Logo and Numbering Tri-Grip Handles for Easy Handling Brushed ...

Storage Rack Sold Separately  Premium Cast Polyurethane Finish Hardened Stainless Steel Handles 3D Primal Logo and Numbering 10 Bar set includ...

Storage Rack Sold Separately  Premium Cast Polyurethane Finish Hardened Stainless Steel Handles 3D Primal Logo and Numbering 10 Bar set includ...

Built to IPF Specification with a 600kg Weight Capacity Adjustable Height of Safety Spotters & Bar Holders Metal Commercial-Grade Pop-Pins for...

The Primal Strength Commercial Sissy Squat is the ultimate ‘leg day’ finisher and ensures you have isolated the quads! The Sissy squat machine is ...

The Primal Strength 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impac...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 3mm steel frame thickness ...