Products

The Primal Strength Commercial Sissy Squat is the ultimate ‘leg day’ finisher and ensures you have isolated the quads! The Sissy squat machine is ...

The Primal Strength Competition Kettlebell delivers a highly accurate, calibrated-kettlebell perfect for both competitions and technique work. The...

50cm by 50cm Lengths with 25cm Width Slopes from 40mm to the Ground to Ensure no Trip hazard Black EPDM Top Layer Bonds to Floor to Create Perfec...

Made from high tensile polyurethane for outstanding impact resistance and all-round toughness. Machined steel core calibrated to 50g tolerance....

Introducing the Primal Performance Series Curved Treadmill, a revolutionary fitness machine that's designed to maximise your workouts. Its unique c...

Primal Strength Custom Steel Dumbbells will transform any gym or performance centre. The Dumbbell is made from hardened, milled steel (the same ste...

Primal Performance Series Double Handle Medicine Balls are perfect for any gym , sports team or training environment. The premium design includes ...

Unique rubber gripped base Sold in pairs Designed to handle high impact drops - protecting your equipment

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

DESCRIPTION Monster series dual pulley 125kg stacks 1.6:1 ratio Laser cut stack guards Metallic matte black finish Magnetic pop pins Revolving...

The Primal Performance Series Dual Arm Functional Trainer provides users with an extensive range of exercise variety due to its dual pivoting arms ...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel Fra...

Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel F...

  Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel F...

The Primal Strength Monster Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has be...

  Compact Dual Design Multi Hinge Adjustments Ensuring Full Range in Both Movement Gas Sprung Adjustments Up to 125kg Stacks 3mm Laser Cut Steel F...

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

Performance Series Commercial Fitness Mat Multi-Purpose Mat Ideal for Studios, Gyms or Home Use Space Saving Size with Eyelets for Easy Storage W...

Relieve muscle knots & pains, enhance recover. The Primal Performance Series Foam Roller is lightweight & portable. Wipes clean easily Tea...

Heavy-duty freestanding punchbag for gyms or homes Designed for frequent use, with a special formulation foam base Stronger and more resilient ba...

The Primal Strength Commercial Glute Ham Developer (GHD) is multi-adjustable for both length and height, allowing trainers to set their perfect pos...

Experience quality and durability with PRIMAL Performance Series PVC Hex Dumbbells. Crafted from ultra-hard PVC, these dumbbells are designed to p...

The Monster Series Hyper Extension Roman Chair is our industry leading hyper Overbuilt using 75x75mm box steel and backed by a lifetime frame war...

Heavy-duty 4mm Steel Incline T-Bar Row Height Adjustable Footplate Adjustable Width Handles with Rotating Grips Comfortable Padded Chest Support ...

Fully adjustable for maximum comfort Commercial grade magnetic brake system Maintenance free belt drive Durable powder coated frame finish Conven...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Kevlar Sandbags have been designed with the toughest workouts in mind. Coated in Kevlar fibre they will withstand the rough ...

The Primal Performance Series Kevlar Wall Ball is a premium fitness accessory designed for high-intensity workouts. It features a durable outer she...

Key Features: 75x75mm Box Section with Overbuilt supports New Multi-Grip Swivel Handles with Bearings Climbing Dome Attachments & New Style la...

The Primal Strength Monster Series Performance Full Rack is engineered to maximise performance training in even the toughest of environments. Lase...

The PRIMAL® Performance Series v2.0 Smith Machine (5 Degree) is a game-changing addition to your gym that embodies the grit, passion, and innovatio...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 4 bullhorns for Olympic pla...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 4 bullhorns for Olympic pl...

Urethane injection moulded pads Anti-sweat & antibacterial performance upholstery Double layer frame paint coating 4 bullhorns for Olympic pl...

The Primal Performance Series Open Trap Bar is designed to provide maximum versatility and ease of use. The open-sided structure gives users easy a...

Features: High quality heavy gauge steel frame Adjustable non-slip foot plate Adjustable height safety pin Injected shoulder pads Wide foot plate...

The Primal Performance Series 125kg Pin-Select Dual Calf Raise and Viking Press is a versatile piece of gym equipment designed for a comprehensive ...

The Primal Performance Series Plate Loaded Adjustable Chest Press incorporates safety stop depth and seat pad angle adjustments letting you adapt t...