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Best Gym Equipment

Best Gym Equipment has been established to offer a new and exciting selection of products, whilst maintaining the highest levels of support and customer care that are essential parts of the Best Gym Equipment way of doing things.

Our Mission

To create enduring bonds with you, our customers, by providing the best value products and giving you the best purchase experience of your life. Our promise is to create a life time relationship so you can meet your fitness goals and have a friend to turn to if you ever need any help.

Our Vision

To become the #1 specialist fitness retailer in the World. Our journey began with the UK and we are currently trading in the UK, Ireland, Spain and Portugal, with other international branches at planning stage.

Our competitive advantage

Expert Advice:
That's what over 10 years of manufacturing and selling fitness equipment does to you: we are able to give you the best fitness advice based on your personal needs, goals and budget.

Excellent Customer Service
Based on our feedback surveys we've scored 10 out of 10. This means prompt answers to all your queries and an even faster response for any problems.

Low Operational Costs:
Our business model allow us to be the most efficient fitness company in the market today. We don't try to be everything to everyone - we want to offer customers the best equipment and service in the industry for the best price. It's as simple as that.

We sell to our own competitors:
You might not know this but the biggest players in the industry buy our own manufactured strength equipment. That's because the durability, design and quality of these products are second to none offering the best value for money in the market today.

When purchasing from us....

...you can rest assured that no one else is offering the same equipment cheaper. If that does happen we will refund you the difference and give you a gift voucher for £25.00*. Please see the "Why buy from us" section to see the minimum you should expect from us.

*on items with a sales value greater than £500

Customer in mind

We have designed this section and developed our strategy and policy with one thing in mind: you. We sat down and discussed what makes a perfect purchase -- the things we would like to see companies we buy from offering us. The above is what we came up with. We hope you will give us the chance to prove it.

Our Strategy:


Our strategy is sustained by "four pillars" and reflected in everything that we do:

  1. Creating a superior portfolio of global and local brands: We aim to offer the best and biggest choice of brands for customers together with an exceptional and reliable service.
  2. Winning at the point of connection: This is the moment when consumers ultimately choose to purchase from us. By utilizing capabilities in sales, merchandising, online marketing and a strong focus on our competitors we will win over the consumer at the point of connection. This entails building sales and merchandising capabilities, achieving preferred supplier partnerships with customers, and consistently building our reputation and brand.
  3. Building strategic partnerships: Forming strategic alliances is the best ways to streamline sales channels and keep low overheads. Best Gym Equipment runs several affiliate and partnerships programs with Personal Trainers and similar retailers which entitles us to offer the best price aligned with the best customer service in the industry.
  4. Targeted and focused growth: This involves a strong focus on our budget and doing business the "Best Gym Equipment" way. We aim to have world class efficiency and a strong financial discipline. Constantly reviewing the balance between operations and customer satisfaction allow us to improve our running costs and allocate resources on a needs and benefits basis. Doing business "our way" means building a strong culture based on passion, excellence and a strong focus on the customer. As the company grows we aim to recruit "the best or nothing" and reward accordingly.