Primal

The Primal Strength Monster Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensiv...

The Primal Strength Wall Mounted Rope Anchor is the perfect fixing point for any functional area. Simply fix the mount to any solid wall or wood u...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Primal Strength Commercial Olympic Incline Bench is a heavy-duty incline Olympic bench with multile seat heights. Perfect for any gym or perfro...

The Stealth Commercial Fitness 10-Pair Dumbbell Rack is 1 of 8 storage racks in the Primal Strength Stealth storage range. The heavy-duty rack has ...

The Nexus Primary Fitness Multi-Grip Lat Pull-Down Bar is one of 7 Primal Strength accessories and is a must have for any gym, PT studio or sports...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

The Integrated Commercial Platform has been engineered with an extremely durable yet smooth 30mm hardwood centre. Our wood is engraved and varnish...

  The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-...

The Stealth Commercial Fitness, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-ca...

The Primal Strength Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolat...

PU Studio Pump Set includes studio barbell, 2x 1.25kg plates, 2x 2.5kg plates 2x 5kg plates Specially designed lock jaw collars 30mm solid steel b...

Sold Individually Contoured chamfered edgings and grip handles with double knurling on the inner and outer plate edges for easier handling and ba...

Sold Individually  Contoured chamfered edgings and grip handles with double knurling on the inner and outer plate edges for easier handling and b...

Built to IPF Specification with a 600kg Weight Capacity Adjustable Height of Safety Spotters & Bar Holders Metal Commercial-Grade Pop-Pins for...

Crafted for intense workouts Anti slip design Designed for versatility Primal's new lifting accessories are a game-changer for strength traini...

Storage Rack Sold Separately  Premium Cast Polyurethane Finish Hardened Stainless Steel Handles 3D Primal Logo and Numbering 10 Bar set includ...

Storage Rack Sold Separately  Premium Cast Polyurethane Finish Hardened Stainless Steel Handles 3D Primal Logo and Numbering 10 Bar set includ...

Premium Cast Polyurethane Finish 50mm Hole Diameter for Olympic Barbells 3D Primal Logo and Numbering Tri-Grip Handles for Easy Handling Brushed ...

Introducing the Primal Performance Series Urethane Fractional Plates. Designed to fit a 2" Barbell. For precision and accuracy, the machined steel...

One size for all Secure and comfortable wrist support Crafted with durable and textured material Primal's new lifting accessories are a game-cha...

Crafted with precision Sturdy and secure grip Comfortable for use with ease Sold as a pair Primal's new lifting accessories are a game-changer f...

Built for commercial gyms Durable urethane construction for longevity Maintains appearance without chipping or marks Competition standard dimensi...

Introducing the Primal Performance Series 3-in-1 Soft Plyo Box, offering three adjustable height options, making it perfect for diverse plyometric...

Innovative three-wheel design for superior stability and smooth movement on any terrain. Eight levels of customisable magnetic resistance for tai...

Dual weight levers along with roller band pegs allow total adjustment of the resistance curve. Adjustable angle backrest. Height adjustable handl...

Belt drive lever loading creates maximum load in the 'stretch' position, matching the natural strength curve of the lats. Free-floating rotating ...

Height adjustable footplate Adjustable ankle roller pad Torso support and bracing handles Smooth resistance curve Height Adjustable Footplate. A...

Adjustable Seat: High-density foam seat adjusts for users of all heights, ensuring perfect alignment with handles. Kick Start Lever: Easily initi...

Adjustable width shoulder pads Integrated squat ramp Multiple plate loading positions Single leg stability Full Range Lower Body Development Eas...

Adjustable Height: The adjustable height seat ensures users of all heights can align perfectly with the handles, accommodating individuals of var...

Adjustable Start Positions: Personalise your workout with ease. Comfortable Reclined Seat: Angled for optimal glute recruitment. Combined Hip Abd...

Adjustable seat height Adjustable angle, high density foam elbow support Adjustable handle start positions Unilateral for maximum bicep isolation...

Adjustable angle incline chest press Iso lateral movement arms. Adjustable depth stops and dual angled handles allow comfortable pressing for user...

The Primal Performance Series Plate Loaded Adjustable Chest Press incorporates safety stop depth and seat pad angle adjustments letting you adapt t...

Made from high tensile polyurethane for outstanding impact resistance and all-round toughness. Machined steel core calibrated to 50g tolerance....

The Primal Performance Series Adjustable Bench offers complete versatility with 10 adjustable angle positions from flat to incline and decline, and...

The Primal Performance Series 125kg Pin-Select Dual Calf Raise and Viking Press is a versatile piece of gym equipment designed for a comprehensive ...

5 Kettlebells in one compact unit Adjustable from 4.5kg up to 18kg (10lbs - 40lbs) Smooth weight selection with easy adjustment dial Materials: A...

The classic “Strongman” test of upper body pressing strength. Angled “forwards and upwards” press minimises shoulder impingement, and is often co...

Fully adjustable for maximum comfort Commercial grade magnetic brake system Maintenance free belt drive Durable powder coated frame finish Conven...

The Primal Performance Series Studio Bar Collars fit perfectly with the Primal Performance Series Studio Barbell.  Collars - 30mm

The Primal Performance Series Studio Barbell is suitable to be used with the Primal Performance Series Studio Collars

The Primal Performance Series Kevlar Wall Ball is a premium fitness accessory designed for high-intensity workouts. It features a durable outer she...

Introducing the Primal Performance Series Adjustable High/Low Cable Pulley – the perfect addition to your fitness routine. With 32 adjustable posi...

123kg Weight stacks 1:1 Weight Stack Ratio on pulldown and low row, 2:1 on all others Height adjustable low cable row & lat pulldown seats (on...

Lumbar curved bench for comfort and optimal torso positioning Maximize chest engagement Revolving over-sized knurled handles Easily adjustable sea...

Ergonomically designed to allow perfect positioning for shoulder press, high incline, and incline pressing. Isolateral movement arms. Fully adjus...